{"id":121752,"date":"2019-07-27T21:22:10","date_gmt":"2019-07-27T21:22:10","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=121752"},"modified":"2019-09-18T15:18:38","modified_gmt":"2019-09-18T15:18:38","slug":"facebook-advertising-tutorial-4-costly-misconceptions-about-facebook-ads","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/socialmediamarketing\/facebook-advertising-tutorial-4-costly-misconceptions-about-facebook-ads\/","title":{"rendered":"Facebook Advertising Tutorial &#8211; 4 Costly Misconceptions About Facebook Ads"},"content":{"rendered":"<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_56197\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/IFLyns_t2r4?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure>\n<p>Even though Facebook advertising has been around for over a decade now, there are still a lot of misconceptions and beliefs about the platform that are just plain wrong. But the worst part is that not only are they wrong, but these wrong beliefs are costing companies a lot of money, and causing them to miss out on an incredible marketing opportunity.<\/p>\n<p>So in today\u2019s episode I\u2019m going to cover 4 costly misconceptions about Facebook advertising, so you can separate the truth from the lies, and get down to business.<\/p>\n<p>Here are 4 Costly Misconceptions About Facebook Advertising<\/p>\n<p>1. My target market isn\u2019t on Facebook<\/p>\n<p>With well over a billion users, your target market is almost certainly on Facebook. The only exception is the 35 and under demographic, but, thanks to Facebooks acquisition of Instagram, you can still use the Facebook advertising platform to market to them there.<\/p>\n<p>2. It won\u2019t work for my business<\/p>\n<p>Facebook advertising is not only being used by the world\u2019s biggest brands such as Marriott, Ford, McDonalds, VISA, Nike, Starbucks, Disney, and American Express, just to name a few, but by businesses of all scopes and sizes.<\/p>\n<p>3. It\u2019s too expensive<\/p>\n<p>Online advertising actually has the lowest cost per impression available when compared to traditional media. It also costs 1% of TV advertising to reach the exact same number of people.<\/p>\n<p>You\u2019re also able to start with only a dollar a day, so Facebook advertising is most definitely NOT too expensive.<\/p>\n<p>4. \u201cWe tried it before and it didn\u2019t work\u201d<\/p>\n<p>This costly misconception is likely due to having used the tool without having a solid strategy in place.<\/p>\n<p>Have any other tips on Facebook Advertising?<\/p>\n<p>I\u2019d love to hear them so be sure to share them in the comments section below.<\/p>\n<p>\u25ba Download your free copy of The One Page Marketing Plan Here \u2013<\/p>\n<p>#LINKS<br \/>\nWebsite:<br \/>\nTwitter:<br \/>\nFacebook:<br \/>\nInstagram:<br \/>\nSnapchat: snapadamerhart<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-4173249448\"><div id=\"likes-1589708560\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Brunson Precise\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Brunson-Precise-728x120-1.png\" alt=\"IE Brunson Precise\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Brunson-Precise-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Brunson-Precise-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Even though Facebook advertising has been around for over a decade now, there are still a lot of misconceptions and<\/p>\n","protected":false},"author":1,"featured_media":121755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-121752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialmediamarketing"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/121752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=121752"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/121752\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/121755"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=121752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=121752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=121752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}