{"id":200124,"date":"2019-08-01T16:00:49","date_gmt":"2019-08-01T16:00:49","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=200124"},"modified":"2019-09-18T01:10:16","modified_gmt":"2019-09-18T01:10:16","slug":"3-marketing-automations-that-generated-an-extra-100000-profit-in-the-last-year","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/onlinebusiness\/3-marketing-automations-that-generated-an-extra-100000-profit-in-the-last-year\/","title":{"rendered":"3 Marketing Automations That Generated An Extra $100,000 Profit In The Last Year!"},"content":{"rendered":"<figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_44294\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/ZqO1LPcziMk?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure>\n<p>Marketing automation allows you to present hyper targeted and time sensitive offers to the right people at the right time. These 3 automation campaigns are working the best for me.<\/p>\n<p>Timestamps of the key points from the video:<br \/>\nWhat is marketing automation &#8211; 0:09<br \/>\nWhat are common marketing automation tools &#8211; 0:45<br \/>\nHow to track the revenue from automations &#8211; 1:00<br \/>\nMarketing Automation #1 &#8211; 1:25<br \/>\nMarketing Automation #2 &#8211; 3:00<br \/>\nMarketing Automation #3 &#8211; 4:53<\/p>\n<p>Generally I run my marketing automation through email marketing on Active Campaign&#8217;s email automations<\/p>\n<p>You can also use Aweber&#8217;s campaign and tagging functionality to run many of these automations, too.<\/p>\n<p>For a full guide on which email marketing automation system is best for you, and my honest activecampaign review here&#8217;s the post: https:\/\/www.milesbeckler.com\/aweber-vs-activecampaign\/<\/p>\n<p>First tip is to set yourself up as an affiliate in your shopping cart so you can track the effectiveness of these automations.<\/p>\n<p>This is how I know they have driven over $100,000 per year in profit.<\/p>\n<p>First you will learn what is marketing automation explained in simple terms.<\/p>\n<p>I share the common marketing automation tools for small business&#8230;<\/p>\n<p>Then we move into the marketing automation campaigns&#8230;<\/p>\n<p>First is a cart abandonment campaign. I run this through email marketing only, but you could easily set this up through facebook advertising automation, too&#8230;<\/p>\n<p>You&#8217;d need to use the &#8216;custom conversions&#8217; in order to identify the right segment with Facebook ads.<\/p>\n<p>The big idea with this first automation is that you follow up with users who make it to your checkout page but don&#8217;t purchase.<\/p>\n<p>In a perfect world, you&#8217;d follow up on Facebook and through Email both, but I mainly use email marketing here because there is just too much distraction on Facebook!<\/p>\n<p>Second email automation is my 30\/60\/90 campaign.<\/p>\n<p>This automation campaign is based on a unique tag that is added to my customer in Active Campaign upon purchase.<\/p>\n<p>This tag starts an automation that begins counting days and if that user does not make a purchase at the 30 day mark, the 60 day mark or the 90 day mark, the automation sends them a new offer.<\/p>\n<p>If the customer purchases before the automation fires off that email&#8230; At day 20, for example, then they re-enter the automation and the countdown starts again.<\/p>\n<p>If they purchase the special offer at 60 days, they start through the automation again.<\/p>\n<p>I currently have 9 unique offers in this automation and the system can look at the user&#8217;s tags to make sure they don&#8217;t see an offer for a product they already purchased before.<\/p>\n<p>Third is the choose your own follow up sequence&#8230;<\/p>\n<p>Instead of a straight 10 email autoresponder, my system now has multiple sub-follow up sequences that get triggered when a user clicks on a specific link.<\/p>\n<p>Their click on the link shows they are interested in the topic, so my autoresponder follows up with multiple more messages about that topic concluding with an offer for a product that is specifically about that product.<\/p>\n<p>These are the three key marketing automations I&#8217;ve been running that have helped me increase profits from the same amount of traffic I&#8217;ve been getting.<\/p>\n<p>I do think you need to have a big list and a large amount of traffic to make these types of marketing automations worth the time and money invested to create them.<\/p>\n<p>Personally, I hired Dave from https:\/\/www.integratepro.com to configure these all for me and I keep him on retainer to make sure the automations keep working flawlessly.<\/p>\n<p>This stuff is a bit too complex for my brain to figure out on my own, lol.<\/p>\n<p>If you&#8217;ve been looking for some great automation campaigns to run with your email marketing, I suggest you start with these.<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-1656157588\"><div id=\"likes-1139615218\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Actually Spoiler\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1.png\" alt=\"IE Actually Spoiler\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing automation allows you to present hyper targeted and time sensitive offers to the right people at the right time.<\/p>\n","protected":false},"author":1,"featured_media":200127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-200124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onlinebusiness"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/200124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=200124"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/200124\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/200127"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=200124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=200124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=200124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}