{"id":599298,"date":"2020-05-14T01:30:17","date_gmt":"2020-05-14T01:30:17","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=599298"},"modified":"2020-05-14T01:30:17","modified_gmt":"2020-05-14T01:30:17","slug":"how-to-set-up-facebook-standard-events-and-custom-conversions-a-guided-walkthrough","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/socialmediamarketing\/how-to-set-up-facebook-standard-events-and-custom-conversions-a-guided-walkthrough\/","title":{"rendered":"How to Set Up Facebook Standard Events and Custom Conversions: A Guided Walkthrough"},"content":{"rendered":"<p><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_29765\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/nIuwuMaHZKs?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><br \/>\nNeed to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget leads from Facebook?<\/p>\n<p>Facebook ads expert, Paul Ramondo shows you, step by step, how to set up Standard Events and Custom Conversions to better track leads from your Facebook ads.<\/p>\n<p>You\u2019ll discover why Standard Events are critical to the success of your ads campaigns, which events you should track, and how to use the Facebook Pixel Helper Tool Chrome extension to verify your Standard Events are firing properly.<\/p>\n<p>You\u2019ll also learn how to create Custom Conversions to track the leads from a specific URL<\/p>\n<p>As a bonus, you\u2019ll find how to transform custom conversions into custom audiences for bottom of the funnel retargeting.<\/p>\n<p>\ud83d\udd14 Subscribe for More Social Media Marketing Tactics<br \/>\n&#8212; https:\/\/www.socialmediaexaminer.com\/sub<\/p>\n<p>\ud83d\ude80 Visit @Paul Ramondo\u2019s Channel for More Facebook Ads Tips<br \/>\n&#8212; https:\/\/www.youtube.com\/channel\/UCZNZZJCGCrSUV_SysW0Ot4Q<\/p>\n<p>\ud83d\udd17 Additional Resources<br \/>\n&#8212; How to Use the Facebook Event Setup Tool: https:\/\/www.socialmediaexaminer.com\/how-to-use-facebook-event-setup-tool\/<\/p>\n<p>\ud83c\udfa7 Subscribe to The Social Media Marketing Podcast<br \/>\n&#8212; https:\/\/www.socialmediaexaminer.com\/shows\/<\/p>\n<p>\ud83d\udca1 Wondering How Fellow Marketers Are Using Social Media?<br \/>\n&#8212; Download our Industry Report: https:\/\/www.socialmediaexaminer.com\/zsyx<\/p>\n<p>#SocialMediaMarketing #FacebookMarketing #FacebookAds<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-3455414709\"><div id=\"likes-4045217207\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Actually Spoiler\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1.png\" alt=\"IE Actually Spoiler\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Need to set up standard events and custom conversion tracking for your Facebook ads? Want a better way to retarget<\/p>\n","protected":false},"author":1,"featured_media":599299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-599298","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialmediamarketing"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/599298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=599298"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/599298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/599299"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=599298"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=599298"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=599298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}