{"id":600329,"date":"2020-06-18T02:00:25","date_gmt":"2020-06-18T02:00:25","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=600329"},"modified":"2020-06-18T02:00:25","modified_gmt":"2020-06-18T02:00:25","slug":"republishing-content-how-to-update-blog-posts-for-more-organic-traffic","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/seo\/republishing-content-how-to-update-blog-posts-for-more-organic-traffic\/","title":{"rendered":"Republishing Content: How to Update Blog Posts For More Organic Traffic"},"content":{"rendered":"<p><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_70630\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/9HWna4hK47c?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><br \/>\nIn this tutorial, you\u2019ll learn how to rewrite and republish blog posts to get more organic traffic fast.<br \/>\nSubscribe \u25ba https:\/\/www.youtube.com\/AhrefsCom?sub_confirmation=1<\/p>\n<p>***************************************<br \/>\nAdditional Blogging and Content Marketing Resources<\/p>\n<p>SEO For Beginners: A Basic Search Engine Optimization Tutorial for Higher Google Rankings \u25ba https:\/\/www.youtube.com\/watch?v=DvwS7cV9GmQ<\/p>\n<p>Keyword Research Tutorial: From Start to Finish \u25ba https:\/\/www.youtube.com\/watch?v=OMJQPqG2Uas<\/p>\n<p>How to Increase Organic Traffic with a Content Audit \u25ba https:\/\/www.youtube.com\/watch?v=tWNvAGwiVqo<\/p>\n<p>Blogging Tips for Beginners That Actually Work \u25ba https:\/\/www.youtube.com\/watch?v=Ml4mQJjgX6g<\/p>\n<p>How to Write a Blog Post That Actually Gets Traffic \u25ba https:\/\/www.youtube.com\/watch?v=-kOT39l0omU<\/p>\n<p>Content Marketing Strategy That Gets Leads and Sales \u25ba https:\/\/www.youtube.com\/watch?v=9fglNtHmc8I<\/p>\n<p>What is Content Marketing and How to Crush It on a Tiny Budget \u25ba https:\/\/www.youtube.com\/watch?v=4XrtVkhOBfQ<br \/>\n***************************************<br \/>\nAs of today, our blog has 250 published posts. And according to Ahrefs\u2019 Content Explorer, 61 pages have been republished at least once. <\/p>\n<p>If you look at the traffic trends over the past 3 years, you\u2019ll see that nearly all of our republished pages have consistently been gaining more and more search traffic over time. <\/p>\n<p>So, republishing blog posts works really well as both an SEO and content marketing strategy. <\/p>\n<p>But when you update content, you can\u2019t just recreate any old page and expect to get a quick boost in organic traffic. There are some requirements in page selection and you actually need to update the content with some thought.<\/p>\n<p>Plus, your website should follow at least the basic SEO best practices.<\/p>\n<p>So you should have good content, a technically sound website, and have some kind of website authority; meaning, you\u2019re not a new site or have no links pointing at any of your pages. <\/p>\n<p>If your site matches this criterion, then you can get started with the first step, which is to diagnose pages where your content is responsible for underperformance. <\/p>\n<p>Content is obviously a huge contributor to your ranking success. But it\u2019s not always going to be the main reason why you\u2019re not ranking in the top 3 positions.<\/p>\n<p>So the first thing we need to do is actually identify that a content issue exists. And there are 4 main things to look out for. <\/p>\n<p>You\u2019ll learn what these 4 things are in the video. <\/p>\n<p>Once you\u2019ve identified a page to update, then it\u2019s time to rewrite it. This requires a bit of research and decision making. <\/p>\n<p>The first thing you\u2019ll want to do is assess search intent and make sure your page matches it.<\/p>\n<p>You\u2019ll learn how to do this in the tutorial. <\/p>\n<p>The next thing you need to do is analyze the top ranking relevant pages.<\/p>\n<p>Since we\u2019ve already pinpointed that we have a content issue rather than a backlinks or technical related one, we need to see what the top ranking pages are doing right. <\/p>\n<p>So this would require you to manually visit the pages and analyze key points that are being made.<\/p>\n<p>You\u2019ll learn how to do this and which points you should be looking for in other blog posts. <\/p>\n<p>The last step is to republish your post and make sure Google finds and indexes your new page. You\u2019ll also learn how to do this in the video. <\/p>\n<p>Finally, you should do a content audit of your site to see which pages could benefit from a full-blown update. <\/p>\n<p>#blogging #contentmarketing #seo<\/p>\n<p>Be sure to subscribe for more actionable marketing and SEO tutorials.<br \/>\nhttps:\/\/www.youtube.com\/AhrefsCom?sub_confirmation=1<\/p>\n<p>STAY TUNED:<br \/>\nAhrefs \u25ba https:\/\/ahrefs.com\/<br \/>\nYouTube \u25ba https:\/\/www.youtube.com\/AhrefsCom?sub_confirmation=1<br \/>\nFacebook \u25bahttps:\/\/www.facebook.com\/Ahrefs<br \/>\nTwitter \u25bahttps:\/\/twitter.com\/ahrefs<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-4105586742\"><div id=\"likes-1233738715\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Finally Ready\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Finally-Ready-728x120-1.png\" alt=\"IE Finally Ready\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Finally-Ready-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Finally-Ready-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>In this tutorial, you\u2019ll learn how to rewrite and republish blog posts to get more organic traffic fast. Subscribe \u25ba<\/p>\n","protected":false},"author":1,"featured_media":600330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-600329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/600329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=600329"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/600329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/600330"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=600329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=600329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=600329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}