{"id":601536,"date":"2020-07-31T20:00:14","date_gmt":"2020-07-31T20:00:14","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=601536"},"modified":"2020-07-31T20:00:14","modified_gmt":"2020-07-31T20:00:14","slug":"how-to-use-utm-parameters-to-track-your-marketing-a-beginners-guide","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/socialmediamarketing\/how-to-use-utm-parameters-to-track-your-marketing-a-beginners-guide\/","title":{"rendered":"How to Use UTM Parameters to Track Your Marketing: A Beginner\u2019s Guide"},"content":{"rendered":"<p><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_96769\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/KYFZOg_L7Z0?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><br \/>\nWant to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?<\/p>\n<p>Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics.<\/p>\n<p>Learn what UTMs are and which UTM parameters are the most important.<\/p>\n<p>Find tips to simplify your tracking and discover a tool to easily add UTM parameters to your website links.<\/p>\n<p>You\u2019ll even get a simple way to test your UTMs before you use them in your live marketing.<\/p>\n<p>\ud83d\udd14 Subscribe for More Social Media Marketing Tactics<br \/>\n&#8212; https:\/\/www.socialmediaexaminer.com\/sub<\/p>\n<p>\ud83d\ude80 Visit Mercer\u2019s Channel for More Measurement Marketing Tips<br \/>\n&#8212; https:\/\/www.youtube.com\/channel\/UCNx2NLu6uo5LOgXh2qRAlhA<\/p>\n<p>\ud83c\udfa7 Subscribe to The Social Media Marketing Podcast<br \/>\n&#8212; https:\/\/www.socialmediaexaminer.com\/shows\/<\/p>\n<p>\ud83d\udca1 Wondering How Fellow Marketers Are Using Social Media?<br \/>\n&#8212; Download our Industry Report: https:\/\/www.socialmediaexaminer.com\/zsyx<\/p>\n<p>00:00 Intro<br \/>\n00:38 What are UTMs<br \/>\n01:10 Use Google Analytics to Identify Traffic<br \/>\n05:18 How to Create UTMs Using Campaign URL Builder<br \/>\n07:05 How to Test Your UTM Links<\/p>\n<p>#SocialMediaMarketing #MeasurementMarketing #GoogleAnalytics<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-3129883008\"><div id=\"likes-2593706503\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Finally Ready\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Finally-Ready-728x120-1.png\" alt=\"IE Finally Ready\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Finally-Ready-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Finally-Ready-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs? Measurement marketing<\/p>\n","protected":false},"author":1,"featured_media":601537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-601536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialmediamarketing"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=601536"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601536\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/601537"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=601536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=601536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=601536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}