{"id":601625,"date":"2020-08-04T13:15:11","date_gmt":"2020-08-04T13:15:11","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=601625"},"modified":"2020-08-04T13:15:11","modified_gmt":"2020-08-04T13:15:11","slug":"18-content-types-to-dominate-content-marketing-module-1-lesson-3-content-marketing-unlocked","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/onlinebusiness\/18-content-types-to-dominate-content-marketing-module-1-lesson-3-content-marketing-unlocked\/","title":{"rendered":"18 Content Types to Dominate Content Marketing &#8211; Module 1 &#8211; Lesson 3 &#8211; Content Marketing Unlocked"},"content":{"rendered":"<p><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_40316\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/U0ekBz_wWwI?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><br \/>\nToday we&#8217;re going to be covering the different types of content, that you find online and how you can leverage them, to get more traffic and sales. <\/p>\n<p>RESOURCES &#038; LINKS:<br \/>\n____________________________________________<br \/>\nUbersuggest: https:\/\/neilpatel.com\/ubersuggest\/<\/p>\n<p>Action Items: https:\/\/neilpatel.com\/training<\/p>\n<p>Playlist &#8211; Content Marketing Unlocked: https:\/\/www.youtube.com\/watch?v=9_rULUbLqE4&#038;list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033<br \/>\n____________________________________________<\/p>\n<p>So today, I want to to take the time to go over all the different types of content that you can create, to generate more traffic on your website.<\/p>\n<p>The first one that you&#8217;re seeing before, but you didn&#8217;t really think is, as of content is tools. If you look at NeilPatel.com, I have Ubersuggest the tool, it drives a lot more traffic, than text-based content. I also have interactive content, interactive tools within my content. And what I mean by that is, within, let&#8217;s say the NeilPatel.com website, I may have articles on starting your blog.<\/p>\n<p>Another one is the SEO Analyzer on NeilPatel.com, it ends up showing you all your site audit errors, and if you haven&#8217;t used it, check that out, go look at the SEO Analyzer, and put in your URL.<\/p>\n<p>I also you even have an A\/B Testing Calculator, which tells you, is a test significant when you&#8217;re running an A\/B test using Optimizer or Crazy Egg, or VWO. There&#8217;s also Infographics with one of my older companies.<\/p>\n<p>Another piece of content that I really love is instructional guides. So not just guides, you&#8217;ve heard the, the ultimate guides or the step-by-step guide. When I mean instructional guides, I&#8217;m talking about guides that are thorough and detailed, but they allow people to understand what to do step-by-step. That&#8217;s what I mean by instructional guides.<\/p>\n<p>You can also do case studies, market data, field reports, I&#8217;ve done a lot of blog posts using data.<\/p>\n<p>Videos, you&#8217;ve seen them all around the web, they&#8217;re becoming extremely popular, YouTube is extremely popular website, they say it&#8217;s worth over a hundred billion dollars, and it&#8217;s massive. So make sure you go out there and consider creating video.<\/p>\n<p>You can also do podcasts as well. Sometimes my co-host Eric, Sue and I, have marketing school, which is our podcast, if you haven&#8217;t checked it out and make sure you do. Sometimes we&#8217;ll do a recording our podcast episodes, but we&#8217;ll also go live, and record the video of us recording the podcast, and we&#8217;ll even take questions from a live audience and answer them as well.<\/p>\n<p>Then there&#8217;s webinars, if you want to check out one of my webinars, go to NeilPatel.com\/master-class, and you&#8217;ll see one of my webinars, so that&#8217;s an example of a webinar, it&#8217;s great to build engagement, it&#8217;s great to sell from, and people will give you instant feedback and they&#8217;ll be on there for 20, 30 minutes, sometimes even an hour, depending on how long your webinar is. <\/p>\n<p>You can also take a hybrid approach, sometimes with a lot of my blog-based content, you&#8217;ll see me embedding videos or audio files or animated infographics, and it&#8217;s because I&#8217;m taking a hybrid approach. I don&#8217;t do this because I want more traffic, and well, technically I want more traffic, but that&#8217;s not the purpose of me doing that.<\/p>\n<p>Then there&#8217;s eBooks and white papers, these are great, especially if you&#8217;re trying to generate leads, this is more effective in B2B than B2C, from what I&#8217;ve seen, but it&#8217;s also great as well, and a lot of times you can do it saying, put in your company information if you want this eBook or white paper. <\/p>\n<p>Then there&#8217;s eCourses or digital classes, you see them on Udemy and sites like that. Here&#8217;s the example right now, what you&#8217;re listening to and watching. This is example of a digital class, or a online course. And you can find more of these at NeilPatel.com\/training. It works well, builds a bond, great branding and people love education.<\/p>\n<p>Then of course there&#8217;s live videos. So there&#8217;s Instagram live, Facebook has live, Twitter does, LinkedIn does, all those big social networks too, it&#8217;s a great way to build a connection with the audience because you can answer questions, bring them on live as well and generate sales from that too.<\/p>\n<p>There&#8217;s guest posting, I don&#8217;t do guest posting much anymore, I used to do a lot more of this like four years ago, but why not get your content featured everywhere, because some of these sites like Entrepreneur and New York Times, already have a lot of traffic.<\/p>\n<p>So that way when you&#8217;re creating content, you&#8217;ll know what type you&#8217;re creating, the goals, the objectives, and how you can end up generating more traffic from these content types.<\/p>\n<p>\u25ba If you need help growing your business check out my ad agency Neil Patel Digital @ https:\/\/neilpateldigital.com\/ <\/p>\n<p>\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.<br \/>\n\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/<br \/>\n\u25baOn Instagram: https:\/\/instagram.com\/neilpatel\/<\/p>\n<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_13300\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/U0ekBz_wWwI?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p>#ContentMarketing #NeilPatel #DigitalMarketing<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-502284794\"><div id=\"likes-1411522839\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Brunson Precise\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Brunson-Precise-728x120-1.png\" alt=\"IE Brunson Precise\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Brunson-Precise-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Brunson-Precise-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Today we&#8217;re going to be covering the different types of content, that you find online and how you can leverage<\/p>\n","protected":false},"author":1,"featured_media":601626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-601625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onlinebusiness"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601625","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=601625"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601625\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/601626"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=601625"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=601625"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=601625"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}