{"id":601865,"date":"2020-08-12T15:15:09","date_gmt":"2020-08-12T15:15:09","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=601865"},"modified":"2020-08-12T15:15:09","modified_gmt":"2020-08-12T15:15:09","slug":"promoting-your-content-with-zero-budget-module-3-lesson-1-content-marketing-unlocked","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/onlinebusiness\/promoting-your-content-with-zero-budget-module-3-lesson-1-content-marketing-unlocked\/","title":{"rendered":"Promoting Your Content With Zero Budget &#8211; Module 3 &#8211; Lesson 1 &#8211; Content Marketing Unlocked"},"content":{"rendered":"<p><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_34978\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/mbIt8Sd2N2w?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><br \/>\nToday&#8217;s another day of Content Marketing Unlocked, and I&#8217;m going to be breaking down how you can market your content. <\/p>\n<p>RESOURCES &#038; LINKS:<br \/>\n____________________________________________<br \/>\nUbersuggest: https:\/\/neilpatel.com\/ubersuggest\/<br \/>\nHemingway app: http:\/\/www.hemingwayapp.com\/<\/p>\n<p>Action Items: https:\/\/neilpatel.com\/training<\/p>\n<p>Playlist &#8211; Content Marketing Unlocked: https:\/\/www.youtube.com\/watch?v=9_rULUbLqE4&#038;list=PLJR61fXkAx134Wp5NgFSP5-nIruNRm033<br \/>\n____________________________________________<\/p>\n<p>Now when you&#8217;re promoting your content, one of the best ways is going to be through Google and SEO, but keep in mind, position is everything, if you&#8217;re at the top, that&#8217;s where you get the majority of the clicks. <\/p>\n<p>The better your site structure, the better your chance of ranking at the top on Google. And it really comes down to site structure as being a key important element when it comes to your content. <\/p>\n<p>And when you are saying, hey, how do I get these sitelinks? Well, yeah, site structure popularity, but you don&#8217;t have to do anything with Google. If you follow everything I&#8217;m going to teach you in this lesson, it&#8217;ll naturally happen. Google automatically rewards websites with sitelinks, based on great site architecture, and, of course, popularity and high click-through rates. <\/p>\n<p>So what are these sitelinks? What they are is a listing format that Google&#8217;s showing on their main page along with several other links. So they&#8217;ll show your main listing from your website with other internal pages.<\/p>\n<p>Now, besides structure, there&#8217;s actually a lot more things that are important as well. With SEO, it comes down to a lot of factors. One of them is picking the right theme or topic. <\/p>\n<p>So try to get as specific as possible, pick a theme or topic and stick with it. <\/p>\n<p>So first off, you can use a tool, Think with Google, that&#8217;ll help you. You can look at different categories, sectors, they provide a ton of different data points, which will help you analyze any space, any sector. <\/p>\n<p>Same with Google Trends, you can put in any category, website, and it&#8217;ll tell you popularity over time. There&#8217;s also cultural trends. And you can check those out at Think with Google as well. There&#8217;s also a customer insights. You can also see this at Think with Google. <\/p>\n<p>So now that we got that away, let&#8217;s go really break down how you can rank number one on Google. <\/p>\n<p>Well, first off, I want you to go to Ubersuggest and type in the keyword that you&#8217;re thinking about going after. Then from there, in the left hand navigation, I want you to click on Keyword Ideas. Then from there, I want you to find the keywords that you think are relevant to use, and you want to base this off volume, the bigger the volume, the better. <\/p>\n<p>You also want to make sure your content is really thorough in length, the longer the better. <\/p>\n<p>You also want to improve the readability, there&#8217;s an app called Hemingway app. It&#8217;ll help you with this. <\/p>\n<p>You also want to include the keywords within your meta description tag, not just your title, but also your meta description. <\/p>\n<p>You also want to improve your links, the more people linking to you, the better off you are. So I want you to go to Ubersuggest, and go to the backlinks report, type in your URL, and you&#8217;ll see all your new links and lost links.<\/p>\n<p>If your layout isn&#8217;t good, you also rank well. So first off, for mobile devices, I consider using Accelerated Mobile Pages, that&#8217;s also known as AMP, A-M-P. <\/p>\n<p>As for your website and security, make sure you&#8217;re using HTTPS. If you&#8217;re not on HTTPS, then people get a notification in the browser that your site isn&#8217;t secure and it&#8217;s going to hurt your rankings over time. <\/p>\n<p>Now we got the basics covered, let&#8217;s go over how you can promote your content with $0 budget. <\/p>\n<p>First off, leverage communities. <\/p>\n<p>I also encourage sharing, like Spotify, a lot of people were using them and sharing the content on what they were listening to on Facebook, that grew them. <\/p>\n<p>And to help encourage that word of mouth marketing, I recommend guest posting. You can go out there and guest posts on a lot of sites. <\/p>\n<p>There&#8217;s also growth hacking. It&#8217;s that mindset of trying to grow and not just leveraging marketing, but leveraging anything. <\/p>\n<p>Now, one thing that you&#8217;ll notice that I do on neilpatel.com is I do email newsletters, it&#8217;s a great way to get a ton of traffic from attention grabbing headlines to CTA to click and get people back over your site, to creating compelling reasons for people to click through. <\/p>\n<p>There&#8217;s also Instagram content. If you have content, like I have blog post content or video content, I&#8217;ll share it on Instagram. <\/p>\n<p>\u25ba If you need help growing your business check out my ad agency Neil Patel Digital @ https:\/\/neilpateldigital.com\/ <\/p>\n<p>\u25baSubscribe: https:\/\/goo.gl\/ScRTwc to learn more secret SEO tips.<br \/>\n\u25baFind me on Facebook: https:\/\/www.facebook.com\/neilkpatel\/<br \/>\n\u25baOn Instagram: https:\/\/instagram.com\/neilpatel\/<\/p>\n<div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_80083\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/mbIt8Sd2N2w?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=3&#038;loop=0&#038;rel=0&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div>\n<p>#ContentMarketing #NeilPatel #DigitalMarketing<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-2735282929\"><div id=\"likes-2375812026\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Actually Spoiler\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1.png\" alt=\"IE Actually Spoiler\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Actually-Spoiler-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Today&#8217;s another day of Content Marketing Unlocked, and I&#8217;m going to be breaking down how you can market your content.<\/p>\n","protected":false},"author":1,"featured_media":601866,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-601865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-onlinebusiness"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=601865"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601865\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/601866"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=601865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=601865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=601865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}