{"id":601871,"date":"2020-08-12T23:30:10","date_gmt":"2020-08-12T23:30:10","guid":{"rendered":"https:\/\/likesinternetmarketing.com\/v\/?p=601871"},"modified":"2020-08-12T23:30:10","modified_gmt":"2020-08-12T23:30:10","slug":"how-to-analyze-facebook-live-video-a-marketing-tutorial","status":"publish","type":"post","link":"https:\/\/likesinternetmarketing.com\/v\/socialmediamarketing\/how-to-analyze-facebook-live-video-a-marketing-tutorial\/","title":{"rendered":"How to Analyze Facebook Live Video: A Marketing Tutorial"},"content":{"rendered":"<p><figure class=\"wp-block-embed wp-block-embed-youtube is-type-video is-provider-youtube epyt-figure\"><div class=\"wp-block-embed__wrapper\"><div class=\"epyt-video-wrapper\"><iframe loading=\"lazy\"  id=\"_ytid_18849\"  width=\"800\" height=\"450\"  data-origwidth=\"800\" data-origheight=\"450\"  data-relstop=\"1\" src=\"https:\/\/www.youtube.com\/embed\/rqNfKu6sVX4?enablejsapi=1&autoplay=0&cc_load_policy=0&cc_lang_pref=&iv_load_policy=3&loop=0&rel=0&fs=1&playsinline=0&autohide=2&theme=dark&color=red&controls=1&disablekb=0&\" class=\"__youtube_prefs__  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe><\/div><\/div><\/figure><br \/>\nWondering if your Facebook Live videos are working? Need a deeper understanding of your live video metrics?<\/p>\n<p>Live video expert @Luria Petrucci aka Cali Lewis takes a deep dive into Facebook Live video analytics. <\/p>\n<p>Learn how to navigate Facebook Live video Insights in the Creator Studio dashboard, and explore the Performance, Loyalty, Audience, Retention and Earnings metrics to assess the performance of your page\u2019s live video content.<\/p>\n<p>Discover which metrics actually help you improve your Facebook Lives, and find out why most marketers get their data and measurement wrong.<\/p>\n<p>\ud83d\udd14 Subscribe for More Social Media Marketing Tactics<br \/>\n&#8212; https:\/\/www.socialmediaexaminer.com\/sub<\/p>\n<p>\ud83d\ude80 Visit @Live Streaming Pros for More Live Video Tips<br \/>\n&#8212; https:\/\/www.youtube.com\/livestreamingpros<\/p>\n<p>\ud83c\udfa7 Subscribe to The Social Media Marketing Podcast<br \/>\n&#8212; https:\/\/www.socialmediaexaminer.com\/shows\/<\/p>\n<p>\ud83d\udca1 Wondering How Fellow Marketers Are Using Social Media?<br \/>\n&#8212; Download our Industry Report: https:\/\/www.socialmediaexaminer.com\/zsyx<\/p>\n<p>00:00 Intro<br \/>\n01:00 Where to Find Facebook Analytics<br \/>\n02:25 Video Performance<br \/>\n03:38 Loyalty<br \/>\n04:19 Audience<br \/>\n05:05 Retention<br \/>\n05:57 Live Video Analytics: Views &#038; Viewers<br \/>\n08:58 Live Video Analytics: Engagement<br \/>\n10:00 Live Video Analytics: Funnel Insights<br \/>\n10:35 The Biggest Mistake Marketers Make with Analytics<br \/>\n12:18 Facebook Live Metrics to Watch<br \/>\n12:50 Guiding Principles<br \/>\n13:38 Additional Resources<\/p>\n<p>#SocialMediaMarketing #FacebookLive #FacebookMarketing<\/p>\n<div class=\"likes-after-content likes-entity-placement\" id=\"likes-681838530\"><div id=\"likes-2446765936\" style=\"margin-left: auto;margin-right: auto;text-align: center;\"><a href=\"https:\/\/likesinternetmarketing.com\/v\/iceberg\" target=\"_blank\" aria-label=\"IE Yours Free\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Yours-Free-728x120-1.png\" alt=\"IE Yours Free\"  srcset=\"https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Yours-Free-728x120-1.png 728w, https:\/\/likesinternetmarketing.com\/v\/wp-content\/uploads\/2020\/01\/IE-Yours-Free-728x120-1-300x49.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"120\"  style=\"display: inline-block;\" \/><\/a><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Wondering if your Facebook Live videos are working? Need a deeper understanding of your live video metrics? Live video expert<\/p>\n","protected":false},"author":1,"featured_media":601872,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-601871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-socialmediamarketing"],"_links":{"self":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/comments?post=601871"}],"version-history":[{"count":0,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/posts\/601871\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media\/601872"}],"wp:attachment":[{"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/media?parent=601871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/categories?post=601871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/likesinternetmarketing.com\/v\/wp-json\/wp\/v2\/tags?post=601871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}