How to Get More Organic Reach & Visibility on Facebook – Module 2 – Lesson 1 – Facebook Unlocked
Today I’m going to be breaking down how you can get more organic reach from Facebook. And of course, this is going to help you go from zero to 200,000 followers.
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If you want the most amount of organic reach you got to first understand Facebook’s news feed algorithm. What I mean by this is when you post on Facebook, Facebook determines if they should show your content you’re posting to other people, or if they should barely show to anyone, or heck even worse if they should show it to no one.
What I would recommend is first you want to post information that really helps other people.
So first needs to appeal to the audience that you’re targeting. And that’s probably the most important aspect of the newsfeed algorithm.
The second most important part is when you drive people off of Facebook you don’t do as well compared to when you keep people on Facebook. And the best way which I found to do consistently well is just by publishing evergreen content.
You want to optimize for SEO, but keep in mind user experiences the most important thing. And I also recommend that you write for beginners and you avoid things like technical jargon or other keywords that people don’t understand.
And of course, when you’re creating this content don’t be afraid to repurpose it. Search ins don’t penalize for duplicate content. So I repurpose my content on Facebook, LinkedIn, Instagram and the list goes on and on that help me get more traffic over time.
And when you’re posting you’re probably wondering, hey Neil, when should I post? Well, you can just look at your audience and see when are they on Facebook because they provide analytics.
When posting on Facebook I recommend that you do native posting. What I mean by this is try to post as much of the content on Facebook. Don’t try to send them off to your website.
And then the second thing that I would recommend is don’t use one of those apps to schedule your content. Facebook wants you to go on Facebook and post through there versus using an app that allows you to schedule.
Look at the numbers, look at the dates that you’re posting. This will help you figure out how to fine-tune and only share the stuff that’s going to not necessarily quote unquote go viral because you can’t control virality but more so post the stuff that people want to engage with. Like, share, comment.
I also recommend that you compare Facebook to other sources. You need to look at Google ads, YouTube ads, SEO, TV, newspaper, radio. All this will give you understanding of what’s working in your sector but on different platforms.
And if you don’t have a big network I recommend partnering up with other Facebook pages. When you partner up with them and you can look for ones at similar pages, similar audiences, you can start promoting their stuff, they can start promoting your stuff it creates this win-win situation.
Take that customer feedback, take those testimonials, post and share it. It can even be an image format. And this will help get more and more people who want similar results start following your fan page.
Now, if you just do it very boring and salesy it’s not going to work too well. Keep in mind even if you post a testimonial, if it’s not beneficial to the audience it’s not going to do well.
You’ll end up learning what your fans like and what they don’t which is going to help you get more net followers. Because you remember every time you post, yes you could potentially get more followers but you can also lose followers if people don’t like what you’re posting. And that’s really important because you need to monitor these insights to figure out what’s working and what’s not working.
One other thing that I recommend is to build your brand. And one way to increase your brand authority is by following the rule of seven in marketing. When someone sees or interacts with your brand seven times they’re much more likely to evangelize you, remember you, talk about you and that’s super important, that’s how I build brands.
And last but not least if you don’t love what you’re posting, if you don’t love helping people, if you don’t love the industry you are in and you don’t care, well, you’re not going to do as well. That’s why I recommend you try to put other people first. Putting them first is what’s going to get you the results that you’re looking for.
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