Marketing On LinkedIn – Module 2 – Lesson 2 – LinkedIn Unlocked
Today’s another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There’s a lot of big names like Facebook and Twitter, and they’re great, but LinkedIn can be a goldmine if you want to reach powerful people. In this lesson, we’re going to go over quite a few things from understanding your audience to posting content, leveraging LinkedIn search to joining groups and even using ads as well.
RESOURCES & LINKS:
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Download the Assets mentioned in this course: https://neilpatel.com/training/linkedin-unlocked/
LinkedIn: https://www.linkedin.com/
Calendly: https://calendly.com/
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So let’s dive right in. Understanding your audience. You want to find your best customers, your best customers and clients are on LinkedIn when it comes to B2B. All you have to do is reach out to them once and you can find them. And the easiest way to do this is to use sales navigator.
One thing you’ll want to do when you’re doing outreach is to include a schedule link. This allows you to schedule a meeting with every single email and message that you end up sending out. And the tools I use for this is Calendly, Sales Navigator, Sidekick, Zoom, Skype. You can use whatever you want. I mainly use Calendly.
Just because you get a lead doesn’t mean they’ll talk to you. They may say yes, but they may never show up or follow up with you after. Hence, I like using Calendly.
You’re also want to post relevant and engaging content because that way it keeps you top of mind. It’s allowed me to get reaches within the thousands and thousands of people every single month. heck in many cases, allows me to reach hundreds and thousands of people every single month.
And some useful ideas for you when you’re doing this is every time you have new blog posts, push it out. Every time you have new stats, push out. Every time you want to share latest news, push it out. And tell your following what’s happening with your company.
Now let’s go into LinkedIn’s Advanced Search feature. It’s really cool. I don’t know why a lot of people don’t use it, but it’s great for generating a highly targeted prospect list and some benefits of it, It allows you for first, second and third D connections when you’re searching.
And use this information to narrow down what you’re looking for even more specifically. And as you’re searching, what you’ll find is you’re run into things like groups. Groups are great because you’ll find like-minded people who are actively looking to participate in LinkedIn. And that’s the key there.
Being out there on those social sites, boosting your authority, just helps you. That way more people will follow you, respect you and want to hear what you have to say.
Now to maximize how much you’re getting out of these groups. I want you to join at least 10 groups. I want you to interact at least with five groups per day. Make sure you’re sharing original content, reading members’ posts and give good advice and build rapport and send connection requests.
And the last section I want to cover with you is LinkedIn Ads. My favorite part about ads is you can sponsor content. Which allows you to advertise your content to the right professionals that would be interested in potentially partnering with you that you can sell to and build relationships with. And that’s the key is it’s one of the best networks to target your ideal customer, especially in the B2B realm.
Campaign Manager or create an account. Choose your ad objective. Set up your audience, targeting. Select your ad format and what you would like to use and set your budget and campaigns schedule. General resource for you. I know there’s a lot of (indistinct) when it comes to LinkedIn ads.
Sometimes when you follow your dreams, it opens up doors for others to be able to follow theirs. So make sure you go and connect with people on LinkedIn.
So open up stores for others to be able to follow their dreams.
If you have any questions, leave a comment below. If you enjoyed the video, like it, subscribe to the channel. And if you just want help with your marketing, you can always check out Neil Patel Digital.
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