What Is Up With Marco's Way Of Using Press Release?

In episode 318 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=dB8gIiy8tUk), one participant asked about Marco’s way of using press release.

The exact question was:

Hi guys: 1) What is up with the testing of the Marco’s way of press release? (Please remind how you do it exactly: Which way you create the links in the PRs? How many? Where to they point? And what anchor texts do you use?)

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