When Would You Start Using Paid Traffic To Give Google A Heads Up About Your Business?

In episode 306 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?reload=9&v=OOgRFyxiADE), one participant asked when would you start using paid traffic to give Google a heads up about your business.

The exact question was:

Few paid traffic questions :)You have mentioned using paid traffic at the start of your SEO campaign to give google a heads up about you, when would you start using it, straight away or once you have all your stacks, citations and everything set up?

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