Facebook Brand Safety Tools: A Complete Walkthrough for Marketers

November 21, 2020 Matthew Brewin

Do you run Facebook ads? Wondering how to stop your ads from running on content that doesn’t match your brand values?

Facebook marketing expert Tara Zirker explains how to use Facebook’s Brand Safety tools to control where your Facebook ads appear.

Find out how to set your Inventory Filter level, and how to use Topic Exclusions to stop your Facebook ad from appearing in specific types of content.

Learn how to use the Publisher List to see a list of Facebook pages and Audience Network apps on which your ads could be shown, and how to create a block list to manage that exposure.

Finally, you’ll discover how to run a Delivery Report to see exactly where your ads have appeared in the past.

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00:00 Intro
00:40 Accessing Brand Safety Tools
01:04 Brand Safety Overview
01:29 Controls
02:33 Block Lists
03:06 Publisher List
03:31 Where Your Ads Are Appearing
04:16 Additional Resources

#SocialMediaMarketing #FacebookAds #FacebookMarketing