How to Analyze Your Facebook Ad Performance

November 28, 2020 Matthew Brewin

Are you paying too much for Facebook ads? Wondering which metrics will help you best analyze your ad performance?

Facebook marketing expert Tara Zirker shares three key metrics to analyze Facebook ad costs.

You’ll learn where to find CTR Link Click-Through (CTR), Cost per 1000 Impressions (CPM), and Landing Page Conversion Rate data, and discover benchmarks to assess these performance stats.

You’ll also discover what to adjust if your stats don’t meet the benchmark performance rates.

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00:00 Intro
00:33 CTR (Link Click-Through)
01:47 CPM (Cost per 1000 Impressions)
02:27 Landing Page Conversion Rate
03:59 What to do if Your Numbers are Low
05:45 Additional Information

#SocialMediaMarketing #FacebookAds #FacebookMarketing