How to Use UTM Parameters to Track Your Marketing: A Beginner’s Guide

July 31, 2020 Matthew Brewin

Want to know if your marketing is working? Are you properly using Google UTM parameters in your URLs?

Measurement marketing expert Chris Mercer shares how to set up UTM (Urchin Tracking Module) parameters to track your marketing traffic in Google Analytics.

Learn what UTMs are and which UTM parameters are the most important.

Find tips to simplify your tracking and discover a tool to easily add UTM parameters to your website links.

You’ll even get a simple way to test your UTMs before you use them in your live marketing.

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00:00 Intro
00:38 What are UTMs
01:10 Use Google Analytics to Identify Traffic
05:18 How to Create UTMs Using Campaign URL Builder
07:05 How to Test Your UTM Links

#SocialMediaMarketing #MeasurementMarketing #GoogleAnalytics