Split Testing Facebook Ads: How to Improve Your Results

January 8, 2021 Matthew Brewin

Want to improve the performance of your Facebook ads? Wondering how to split test your ads?

Facebook advertising expert Andrea Vahl shares how to test your Facebook ads for better results.

You’ll discover where, in the campaign structure, you should set your testing budget and why you should limit your testing variable.

You’ll learn how to use Facebook’s A/B Testing tool to test your ads, and find ways to simplify the testing process to reveal the best audience, creative, and copy for your Facebook ads.

You’ll also learn a common Facebook ad testing mistake that wastes your money.

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00:00 Intro
00:36 Limit Test Variables
01:33 Split Test Budgeting & Duration
02:00 Facebook’s A/B Testing Tool
03:17 Manual A/B Testing
05:37 Don’t Make This Mistake!
07:05 Additional Resources

#SocialMediaMarketing #FacebookMarketing #FacebookAds