How To Maximize Your Reach and Sales Using Video Marketing | Neil Patel
In this video I’m going to share with you how to maximize your sales and traffic leveraging video.
Do you want to generate more traffic and sales but you don’t want to wait a year before you have to see results through channels like SEO? The cool thing about video is you can see results faster than traditional SEO or most marketing channels out there.
It’s one of the best channels I’ve created and, if you’ve noticed, I create more videos each week than I do text-based content. Today I’m going to share with you how to use video marketing in 2019 to maximize your reach and sales.
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RESOURCES & LINKS:
“YouTube Video SEO: How I Got Over 25,000 Subscribers on YouTube This Year | 5 Video Marketing Tips” (video):
“How Digital Marketing Will Change in 2019” (video):
“How I Got 100,000 Subscribers in Less Than a Year” (video):
“Content Creation Hacks to grow your Business Faster” (video):
“Favorite Hack To Increase Website Traffic That You’re Not Doing” (video):
“SEO in 2019 What Will And Won’t Work” (video):
“SEO For Beginners: 3 Powerful SEO Tips to Rank #1 on Google in 2019”:
“The 3 SEO Tools I Use Rank #1 on Google | Neil Patel” (video):
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TRANSCRIPT
If you haven’t, you really have to try it out. It’s one of the best channels I’ve created and, if you notice, I create more videos each week than I do text-based content. Let’s go in order on what you need to do to get more sales and traffic from videos. First thing you need to do is leverage Ubersuggest. Ubersuggest is a free tool that’ll show you what keywords are popular. If you don’t know keywords and topics are popular within your space, you’ll be creating videos on content that no one wants to watch or hear about.
The second thing you need is just bust out your phone and start recording into it. Y’know, make sure you’re looking at the video, you don’t want to do just audio, and you wanna breakdown whatever topic is popular based on what you learn from Ubersuggest. When you’re doing the video, ask questions with your video, make sure it’s engaging. Be fun, laughing, always smile. I always forget that one but that’s very important. My camera man always tells me that, he’s amazing. In addition to that, at the very end, you wanna have a call to action that drives people back to your website. For example, at the end of my videos, I tell people to check out my ad agency. When you do that, you’ll at least start generating sales. If you don’t have that call to action that you say at the very end, I kid you not, it’s gonna be very hard to get sales from that video. Then, I want you to go to Rev.com and get a SRT file. What this does is, they’ll do a transcription of the video content after you recorded it and give you a SRT file that you can upload. You’ll then wanna take the video and the SRT file and upload it to each and every single social network out there. You wanna do Facebook, LinkedIn, and YouTube at the bare minimum. By uploading the SRT file, what you’ll find is a lot of these social sites auto play the videos and people don’t have their speakers on, especially when they’re at work. So then they can read the text and follow along. It’ll help boost the engagement. Now that you’ve uploaded this video, at the same time, before you hit the publish button, you wanna include the right keywords. So you already Ubersuggest, they gave you ideas. By entering these keywords within the copy, within the description, and within the title, it’ll help you get more traffic. Then you wanna promote the video. Go take your email lists and send out an email blast and push it out to your videos within the first hour. This will help you get more traction and make you go more viral. If you have a push notification list, through tools like Subscribers, send out a push about the video and push everyone to it within the first hour. Again, this’ll help the videos get more views and help them go more viral. And last, but not least, respond to all comments. The biggest thing when it comes to videos and getting them more engagement and getting more sales is you need to engage with the community. When someone leaves a comment, you need to respond to it. By doing that, they’re gonna build a better connection with you. Then, when you sell ’em products and services, they’re more likely to buy.
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