We all know there are certain “rules” and best practices we’re supposed to follow on YouTube if we want to grow our channels, like consistency, targeting keywords, quality over quantity, etc. But are they really the key to success, and do you have to follow them all the time? I asked some growing YouTubers like Evan Carmichael and Benji Travis to let me in on their secrets and tell me which rules they break on a regular basis.
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