How Losing Money Can Make Your Business Stronger
People often make the mistake of thinking that building a strong brand leads to immediate and direct financial results. On this episode of “Monday Marketing Tips”, Gary sits down with Uber’s VP of Global Marketing, Thomas Ransese, to talk about how the company is using COVID-19 and social distancing as an opportunity to build trust with their consumers, even at the cost of their own financial gain, by telling them to not use uber (or how to use Uber safely). They discuss how at first this seems counter-productive to the business and how it has actually benefited them and will continue to benefit them in the long-term. There is a lot of value for businesses here that feel that are struggling during the pandemic, so please watch this closely… Enjoy!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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