The number one asset for any business, entrepreneur or personal brand is attention, Whatever you are trying to do, whether it is selling a product, offering a service, spreading a message, it can not be done without getting the attention of the audience. The great thing about the internet is now is attention is more widely available and requires less money to access than ever. This is why social media, especially LinkedIn and TikTok, are super important platforms for you to be on. The organic reach on those platforms is so high, that it really comes down to how good your creative is. Start thinking of the platforms like tv channels and put your “ads” on the popular shows that everyone is watching. It does not matter if the “show” is less popular next season, just strike when it is hot
5:32 Top 3 qualities of an entrepreneur in 2020
9:13 How has covid affected your business?
11:14 What are your recommendations to garner attention?
15:00 The biggest mistake on LinkedIn
17:26 Is TikTok a long-term investment or a quick platform to promote?
21:50 What do you look for when investing in a start-up?
25:25 Characteristics of a successful/scalable business (beyond the startup)
27:30 Is this a good time to start a business
30:00 Advice for entrepreneur
36:58 How do you manage hate and judgment
46:30 What was a challenge that helps you grow in life?
49:00 Where will the world be in 5 years (optimistic/pessimsitic)
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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