Providing Value CRUSHES Any Marketing STRATEGY You Have | Inside 4Ds
Everything works. Video works, podcasts work, articles work, pictures work but the only thing that makes all these mediums of communication work is when they provide value. No matter how good you think your business strategy is, it will not be effective unless you are bringing value to the people seeing your content. Have your value proposition set first, then execute on the strategy.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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