Have you ever noticed that no matter what you’re googling, for some reason, Wikipedia is always at the top of page one? It’s like, how the heck do you beat them? How are they ranking for everything out there?
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So, how do you generate millions of visitors like Wikipedia? Because your site can’t be about everything. Remember, Google likes ranking niche websites.
Sure, Wikipedia ranks for everything but it’s very unlikely that you’re going to rank for everything like them. So, how do you get millions of visitors like them? So, let’s head on over to Ubersuggest. When you head on over to Ubersuggest, type in the Wikipedia URL within your language. So, I speak English, my website is mainly in English, so I’ll type in en.wikipedia.org. And then just click Search. This is going to pull up a Traffic Overview report, which shows you roughly how much traffic that Wikipedia is getting.
So, what I want you to do now is, you can see how many keywords are ranking for their traffic, but as you’re scrolling down, you can see their top pages.
I want you to scroll up a little bit and click on View the Pages that Drive Traffic to this Domain Name. This is the Top Pages section within Ubersuggest. You can also find Top Pages on the left-hand navigation. But I want you to click View the Pages that Drive Traffic to this Domain. And you’ll notice something here. I want you to look at the pages that are driving in the most amount of traffic.
They’re ranking for a lot of random keywords, but there’s trend. What do you see here? Let me scroll back up, maybe it will help ya. A lot of the keywords that they’re getting traffic for are company names. People search for company names. And here’s the thing that most people don’t tell you. Company names aren’t that competitive.
So, a quick thing that you can do if you want a lot of traffic like Wikipedia is to write blog articles for all the company-related names within your space. Because if you see here and you click the View All under Estimated Visits, you can see all the variations of each company name that Wikipedia is getting a lot of traffic for.
And it adds up to a ton of keywords, and is getting them a ton of traffic. So, what I want you to do is do something similar to a site called Clutch. So, Clutch is this review site for services and agencies. And if you go to Clutch, and you type in any sort of marketing thing out here, it’s a paid service, they have some free listings as well, but you can go to profiles.
Now, you don’t necessarily have to generate reviews or anything like that. It could be the things within your space or e-commerce products. It could be services. It could be retail stores, it could be anything.
And I want you to create corporate pages on each and every single one of those companies.
So, I want you to go out there, and go create content for each company that’s within your space. And you’re probably wondering, “Neil, why would I do this? Why would I want to create articles on my competition?” By no means am I telling you to bash them. You shouldn’t do that. You should write neutral articles that look good on you and look good on them. What I mean by that is if you paint the competitor in the fairest most natural light, how consumers see them, that’s great because it helps you build trust, and that makes you look better.
So, you want to write a article that paints a accurate picture. And by painting a accurate picture, it makes you look good and them look good. And what happens is when you have these articles that talk about your competition, some of those people will click on over to your services page.
They may click on the Consulting link, just like I have a Consulting link here on the neilpatel.com site, and then you can generate more leads. Or if it’s products, they’ll click on your products, and you can generate more sales as well. So, that’s it.
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