Budget Attribution in Digital Marketing with Lou Hughes
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You can find Lou’s agency here: https://www.movingminds.io/
In this episode, we talk about how Lou works, how he cherry-picks talent and takes charge of the clients budget to ensure that it’s being spent in the right areas. As he rightly said on this show, SEO’s, PPC guys, Developers are typically fighting for the lion share of the budget and that isn’t always going to provide you with the right results.
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