How Do You Properly Integrate The GMB And Website Of An Acquired Business To Your Existing Brand?

In episode 310 of Semantic Mastery’s weekly Hump Day Hangouts (, one participant asked how to properly integrate the GMB and website of an acquired business to your existing brand.

The exact question was:

Basic GMB question. I have a client who bought his dental practice from another dentist. The old dentist GMB is ranking OK (3 in some map packs around the office) and 2nd organically. What is best approach, try to merge in the GMB, mark it as closed and rank the new one (with new business name)? For website the old one has a popup directing to the new site. Should I take that site down or leave it up? Just worried about Possum but if I could rank them both I would be fine with that. Both businesses have exact same address.

If you’re an agency owner or consultant that wants to get more clients, grow your revenue and scale your team so that they can work less and earn more. If you want to learn more about this, go to

Start with the Battleplan – your “Art of War” Playbook that combines decades of distilled SEO Experience and Cutting Edge Practices:

Ready to start OR grow profitable local digital marketing agency? Join the Semantic Mastery MasterMIND:

Join the discussion live each week for FREE (or ask questions ahead of time):

And, if you want to get notifications of upcoming weekly SEO Q&A webinars “Hump Day Hangouts” sign up here:

Stay up to date with the latest videos and training by subscribing to the Semantic Mastery Channel:

More videos about SEO:

More videos about Lead Generation:

More videos about SEO Questions Answered on Hump Day:

Lastly, come join us in the Semantic Mastery Facebook group:

Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.