How to Establish E-A-T on Your Site and Crush SEO

It’s no secret that Google values E-A-T (Expertise, Authoritativeness, Trustworthiness) more than ever in their search algorithm. We have been compiling all of what we have found and what Google’s representatives have been saying over the past year, and we want to tell you about it. If you have a website and care about SEO, you need to have an E-A-T strategy.

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Project 24 is a product of Income School LLC. Results mentioned are not typical. The trademark “Project 24” refers to the goal of some people to create a successful business in 24 months, but is not a promise or guarantee of that success. Many online businesses fail because, like any business, it requires hard work, skill, and dedication. Before making business decisions, consult financial and legal professionals licensed in your jurisdiction.

Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.