How To Steal A Competitor's Knowledge Panel For Service Area Keywords?

In episode 309 of our weekly Hump Day Hangouts (, one participant asked how to steal a competitor’s knowledge panel for service area keywords.

The exact question was:

What’s the best way to steal a competitors knowledge panel for a set of service area keywords. I have managed to outreach a competitor for about a month but even though I am #1 organically their knowledge panel is still shown. I have an ID page, drive stack and plenty of linkbuilding going on along with citations but it still won’t budge. Any advice would be awesome. Thank you!

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Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.