Is It Possible To Add Google Tag Manager Code To Google Sites?

In episode 317 of our weekly Hump Day Hangouts (, one participant asked if it is possible to add a Google Tag Manager code to Google sites.

The exact question was:

Is it possible to add a google tag manager code to google sites? I would like to add my analytics and retargeting code as well but can’t find a way other than just analytics. Is there such thing as add-ons for gsite like chrome add-ons? Thanks very much

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Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.