Struggling to come up with social media content? Looking for a process to fuel your content creation?
Social video expert Matt Johnston shares a repeatable system you can use to develop a pipeline of content ideas that never ends.
You’ll learn how to combine your buyer persona and a lifestyle map with search to develop numerous topics your audiences will be interested in.
You’ll also discover a four-part system to create headlines that will guide content creation for multiple social media platforms.
Finally, you’ll discover a system for creating content that is specific to your brand and business.
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00:40 Step 1: Persona Exercise
01:38 Step 2: Lifestyle Map
02:13 Step 3: Keyword Research
02:43 Step 4: Create Headlines
05:07 Problem/Solution Grid
05:55 Additional Resources
#SocialMediaMarketing #VideoMarketing #VideoAds