Trying to lock the budget for your Facebook ads? Need some ad spend wisdom?
Facebook advertising expert Allie Bloyd walks you through the steps to determine the Facebook ads budget for your specific business.
You’ll learn what percentage of your advertising budget to dedicate to Facebook ads based on your revenue goal, and how to distribute your monthly ad spend across campaigns to meet that goal.
Finally, you’ll discover four mistakes to avoid in order to make sure the money you spend on Facebook ads is profitable.
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00:41 Identifying Your Advertising Budget and Goals
01:57 Determining Cost Per Lead, Cost Per Core Event, Cost Per Customer Acquisition, and Conversion Rate
04:07 Distributing Your Budget
05:32 Mistakes to Avoid
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