Want to better understand if your marketing is working? Need to do more with marketing analytics?
Measurement marketing expert Chris Mercer shares his 5-step framework for marketing analysis that won’t waste your valuable time.
You’ll learn how to plan and build systems that deliver key data you can use to effectively forecast and optimize your marketing efforts.
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00:40 Step 1: Planning
01:40 Step 2: Building
02:12 Step 3: Reporting
02:58 Step 4: Forecasting
03:40 Step 5: Implementation & Optimization
04:29 Why These Steps are Important
05:28 The Biggest Mistake Marketers Make
06:43 More Resources
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