Want to grow your email list? Wondering what type of offers convert best?
Facebook marketing expert Dana Malstaff explains how to create an effective email opt-in asset to grow your email list.
You’ll discover three types of assets you can use to attract new email subscribers, and how to validate your email opt-in offer through market research before you launch it.
You’ll also get tips for optimizing your on-site sign-up page to ensure it converts viewers into subscribers.
Finally, you’ll get benchmark conversion rates to assess whether your email opt-in is working, and learn what to tweak if your conversion rates are too low.
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00:30 Make Life Easier for Your Audience
00:50 Use a Framework
01:12 Make a Big Promise
01:32 How to Validate Your Idea
02:14 Landing Page Formula
03:21 How to Optimize Your Landing Page for Higher Conversions
04:16 Additional Resources
#SocialMediaMarketing #LeadGeneration #EmailList