How to Run a Profitable Facebook Contest

October 29, 2020 Matthew Brewin

Want to run a Facebook giveaway that attracts leads, not prize hunters? Looking for a plan to follow?

Facebook marketing and advertising expert Allie Bloyd shares a 10-step strategy for planning a Facebook contest that delivers qualified leads and new customers.

You’ll learn how to choose a prize and timeline that are related to your overall business goal.

You’ll also find advice to develop ad creative designed to convert more entries, and how to collect entries you can nurture through the customer journey after the contest ends.

Finally, you’ll learn how to use your contest to re-engage past prospects or customers who haven’t purchased from you in a while.

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00:00 Intro
00:18 Identify Your Goals
00:31 What is your Offer?
00:52 Decide on a Giveaway
02:34 Plan Your Timeline
04:37 Promote Your Contest
06:01 Set Up Registration
06:57 Promote Your Core Offer
08:11 Follow-Up
09:13 Announce the Result
09:28 Long Term Nurturing
10:40 Partner with Other Businesses
12:22 Additional Resources

#SocialMediaMarketing #FacebookMarketing #FacebookContest