Want to use live video more strategically? Looking for tips to guide your live video strategy across Facebook and YouTube?
Live video expert Luria Petrucci explains how to create strategic live video content that delivers results.
You’ll discover three goals live video can help you achieve, and find out how to produce each type of live stream to ensure success.
You’ll also find tips for delivering live streams on Facebook vs. YouTube.
Finally, learn how to create live video that works with your overall content strategy.
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00:40 The Secret to Live Video Strategy
01:08 Goal 1: Education
02:53 Goal 2: Community
04:24 Goal 3: Education & Community Combo
05:16 Creating a Cohesive Content Strategy
06:50 Additional Resources
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