Faster Decisions Crush the Pursuit of Accuracy | Inside 4Ds

In this business consulting session, Gary meets with a group of business owners and takes questions around decision making, organic reach, how to hire people and plenty of others. Gary gives a great explanation at the beginning of how he values the speed of making decisions over how accurate the decisions are and towards the end he shares what he believes is one of the biggest vulnerabilities to every business. Be sure to check the comments for the timestamps of all the interesting moments… Enjoy!

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0:45 – How do I decide how to spend my time
15:35 – What do I look for in top talent?
19:00 – How to address high turnover
23:18 – TikTok is Manhatten 1898
28:38 – What type of brand should you build?
30:40 – The two places you can win
33:00 – How to get the word out on business
37:30 – The only 2 things left are the product and how its communicated
40:30 – The #1 reason why people go out of business
44:45 – Addressing TikTok isn’t my demographic
51:00 – Equipment quality does not matter

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.