Cultural trends and nostalgia are two very important aspects of the business that can make a huge impact on your sales. In a recent episode of “Marketing For The Now”, Gary sits down with the Chief Marketing Officer at StockX, Deena Bahri, to talk about how the cultural phenomenon around the Netflix documentary “The Last Dance”, helped their business drive sales and lead to their fastest-ever selling sneakers, even amidst the pandemic. There are plenty of other business nuggets in here so if you own or operate a business please watch all the way through as you will gain a ton of value… Enjoy!
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My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT
My K-Swiss sneaker: https://garyvee.com/GV005
Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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