Today I have a new course for you called Local SEO Unlocked, where I teach you how to dominate the local SERPs.
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Download the Assets mentioned in this course: https://neilpatel.com/training/
What is SEO? SEO is a process of optimizing any given search word or term for a search engine on your site. So what is local SEO?
Ratings are very important. The moment people have four and a half stars or more, they tend to do well. Anything less than that, they don’t do as well, and then beneath that is you see organic results as well.
So let’s go over local by the numbers. 46% of all searches on Google are local. Google 3-pack appears in the top spot 93% of searches with local intent. 18% of mobile local searches lead to a sale within one day. 78% of local mobile searches result in offline purchases, and 71% of the people surveyed say they look up and confirm the location of a business before going to it for the very first time.
Local SEO is very important. About 89% of people search for a local business on their smartphone at least once a week, with 58% of people searching daily. It’s very powerful, and it can drastically change your local business if you rank at the top, but the key is you have to rank at the top because positioning is everything. Over 35% of the clicks go to position one, and if you’re not in the top 10, it really doesn’t make that big of a difference.
The benefits of local SEO is it helps build positive reviews, great business reputation, gets you more foot traffic. It gives your location more visibility, again, more traffic.
So how do you win when it comes to local search? Well, if you’re looking to win, there’s a few things you need to keep in mind. You need to keep your name, address, and phone number consistent, right? Wherever you talk about your business, by keeping that consistent, it won’t confuse people and it’ll help you rank better.
You want to optimize for quality reviews, and then, of course, go for quantity. So you need both high quality and tons of reviews. The more detailed the reviews, the better off you’re going to do. You want to create local content for press mentions, and use Google Maps on your site.
So the signals that matter with local search are things like categories, locations, keywords in the business title, even location as well. Then there’s review signals, like how many reviews do you have? How quickly are you getting the reviews on a regular basis? The quality of the reviews, are they really short? Are they in-depth? Are they five-star, four-star? All that really matters.
Off-page signals like aggregators, or your name, address, phone number consistency, citations, people linking to you.
On-page signals would be, again, like your name, address, phone number, keywords in the title, the authority of different pages, or even your old domain.
Link signals, as I mentioned briefly, similar to off-page signals. The more sites linking to you and the higher their authority, the better off you’re going to do. The more social shares you have, the better off as well, and behavior signals are very important, like click-through rate.
If people search and they click on your result, it tells them that your copy’s appealing. If they go click the back button too fast, it tells Google, “Hey, we don’t like the site. Don’t rank it as high.” And there’s also a lot of tools that you can use that Google gives you for free, such as the Google local search, Google Maps, Search Console, and even Google My Business.
So what do the top-performing local landing pages have in common? Well, there’s a few things. They have great copy, strong headlines, product benefits, things like social proof, teams, contact information, call-to-actions, location, and map. There’s a lot of little things that go into it.
I really will go in-depth in everything you need to do, and what you’ll learn in this course is pretty much how to set up your site so you can not just rank at the top, but stay at the top, which is more important, and continually get the traffic over time.
So in future lessons, I’m going to be going over local keywords, how to find them, how to rank for them, how to use Google Search Console as well as Bing Webmaster Tools, how to create content, and, of course, how to track and improve your rankings. So that’s it. We’re off and to the races.
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