A lot of businesses have their measurements of success backward. They make a small amount of “high quality” content in hopes that it gets them a high quantity of likes and comments. If you flip the quality and quantity around and produce a high volume of content in hopes for high-quality comments and feedback, that will give you much better insights on your audience and ultimately help you improve your brand image which is becoming increasingly more important every day. In this fireside chat, Gary talks about this topic in-depth and takes many other questions from the audience. Be sure to check the comments for all the timestamps… Enjoy!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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