Do You Need To Embed The Press Release Before Sending Backlinks To It?

In episode 300 of Semantic Mastery’s weekly Hump Day Hangouts (, one viewer asked if one needs to embed the press release before sending backlinks to it.

The exact question was:

Good Day Gents thanks for this forum to get real world actionable answers. Marco if you dont mind please drop the link for your charity so we can do some good while doing well. My question today is do you send backlinks to the press releases first or do you embed first then backlinks to the embeds of the press releases? Thank you

MGYB Press Release –

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Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.