How Do You Boost A Blog Subdomain?

In episode 301 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=FIqS8pmBPGg), one participant asked how to boost a blog subdomain.

The exact question was:

We have a client that uses a subdomain for their blog. Their main site gets decent traffic (50k per month) but the blog that is blog.example.com gets less than 1k per month. They are not going to change it to a subfolder any time soon, (I’ve recommended obviously). Any advice on what to do to boost the blog. subdomain. They have a few dozen articles on there, and we are starting to work on the content consistency going forward now that we have our keyword research and recommendations thanks to MGYB

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