How to do a Content Audit for Your Blog [5.4]

In this video, you’ll learn how to perform an SEO content audit on your blog’s published content.
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Additional Blogging Resources

Blogging For Business Course (Complete Playlist) ►

What is Search Intent and Why Is It Important? [5.1] ►

How To Optimize Your Content For Your Target Keyword [5.2] ►

How To Optimize Your Content to Rank For More Keywords [5.3] ►

Why Your Blog Content Has to be Great [6.1] ►

If you’re looking for a quick win, the best thing you can do is audit the content that you already have on your blog.


First of all, your published articles may already have some backlinks, which signals to Google that they are well-trusted and therefore deserve to rank.

However, new articles need to be promoted in order to get backlinks to it.

Secondly, your competitors most likely won’t bother updating their content.

So if the top-ranking articles for your target keyword seem outdated, you can often outrank them by making your article up-to-date and re-publishing it as if it were brand new.

And finally, your past articles might simply be targeting the wrong keyword, and therefore not bringing you any traffic.

Figuring out the right searcher intent and re-optimizing your article for the right keyword can do wonders to your search traffic.

In this video, you’ll learn a basic way to audit your blog content.

#contentaudit #blogging #seo #bloggingforbusiness

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Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.