In episode 321 of our weekly Hump Day Hangouts (https://www.youtube.com/watch?v=pzBf0XDSwfI), one participant asked how to leverage a brand name to increase rankings for service and branded search results.
The exact question was:
I have a competitor who has a very generic business name that contains some keywords in it who is ranking above me. What are some ways to leverage the brand name to increase rankings for service and branded search results?
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