Using Google Analytics to track your marketing? Want more insight into the customer journey?
Measurement marketing expert Chris Mercer explains how to set up Goal reports in Google Analytics.
You’ll find a framework to set up Goals in Google Analytics properly, and learn how to read Google Analytics reports to find out what is and isn’t working with your marketing.
You’ll also learn how to find out which traffic sources are helping you achieve your Goals.
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00:45 Types of Goals: Understanding Your Customer Journey
02:34 Awareness Goal (Source/Medium Report)
03:33 Engagement Goal
04:07 Completion Goal
04:51 Tying Traffic Sources to Results
07:10 Additional Resources
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