How to Analyze Facebook Live Video: A Marketing Tutorial


Wondering if your Facebook Live videos are working? Need a deeper understanding of your live video metrics?

Live video expert @Luria Petrucci aka Cali Lewis takes a deep dive into Facebook Live video analytics.

Learn how to navigate Facebook Live video Insights in the Creator Studio dashboard, and explore the Performance, Loyalty, Audience, Retention and Earnings metrics to assess the performance of your page’s live video content.

Discover which metrics actually help you improve your Facebook Lives, and find out why most marketers get their data and measurement wrong.

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00:00 Intro
01:00 Where to Find Facebook Analytics
02:25 Video Performance
03:38 Loyalty
04:19 Audience
05:05 Retention
05:57 Live Video Analytics: Views & Viewers
08:58 Live Video Analytics: Engagement
10:00 Live Video Analytics: Funnel Insights
10:35 The Biggest Mistake Marketers Make with Analytics
12:18 Facebook Live Metrics to Watch
12:50 Guiding Principles
13:38 Additional Resources

#SocialMediaMarketing #FacebookLive #FacebookMarketing

Matthew Brewin

Hey, name's Matt. I'm a blogger on LikesInternetMarketing.com, Certified Digital Marketer, and Partner at Internet Profits Ltd.

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