Do the people you send to your website find what they’re looking for? Looking for insights to improve the customer journey?
Measurement marketing expert Chris Mercer shares three Google Analytics reports that show how people engage with your website.
You’ll discover how to use Bounce Rate, Pages per Session, and Average Session Duration metrics to analyze your website visitor engagement by traffic source, landing page, and device category.
You’ll also learn how to reveal which audience segments spend more time on your website, and find opportunities to adjust what visitors see when they first land on your site.
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00:24 Why Analytics is Important
01:17 Reading the Source/Medium Report
02:00 Behavior: Measures of Engagement
02:40 Understanding Bounce Rate
04:01 Understanding Pages / Session
05:04 Understanding Avg. Session Duration
06:00 How to Adjust Your Marketing Based on Metrics
06:43 Comparing Traffic Sources
08:36 Reading the Landing Page Report
10:23 Reading the Audience Device Overview Report
11:58 Additional Resources
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