How to Start a Career in Digital Marketing (Step-by-Step)

In today’s video, you’ll learn how to start a career in digital marketing and grow both your knowledge and salary.
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Here are the stages you might go through in your path to become a professional digital marketer.

The first thing you’ll want to do is to create your own website or blog.

Creating your own website gives you your own testing grounds. It lets you get practical experience with marketing strategies without worrying about hurting someone else’s site.

Just choose a niche that you’re interested in and create a site using WordPress. The important part is that you invest a bit of money into your own website because you’re less likely to give up without giving it a fair shot.

Next, focus on one area of digital marketing.

What online marketing strategies are available and which one should you choose? You’ll learn more in the video.

The next thing you need to do is spend some time learning about the area of internet marketing you want to pursue.

The best place to start is by reading or watching a beginner’s guide on the topic from a reputable person or company. Beginner’s guides will help you get a general overview of the marketing method and also act as a “hub” for subtopics to research after.

The next step is to actually execute on the things you learn.

Consuming too much content will lead to analysis paralysis, where you end up over-analyzing things and getting nothing done.

What should you do instead? Watch the video to learn more.

Finally, get acquainted with some free digital marketing tools.

If you’re just starting out, it’s tough to pay for premium marketing tools. But there are some free ones that you should get acquainted with.

You’ll learn what these tools are in the video.

The next stage is to get a job or internship at a digital marketing agency.

Working at an agency is a great way to learn digital marketing fast because you’ll have the opportunity to work with people who are ahead of you in your career. It’s also a place you can find mentors and you’ll also get a ton of hands-on experience working on various types of client sites.

Next, consider freelancing. Freelancing is a great way to get more hands-on experience while increasing your income.

Why is freelancing great? You’ll find out in the video.

After you’ve built up a portfolio and somewhat of a positive reputation in your industry, you can consider going full-time into consulting.

The keyword here is “consider.” There’s nothing wrong with staying in your job, working your way up, and retiring. Not everyone is meant to be a consultant and to be frank, not everyone should be.

So, no matter where you are in your career, it’s not too late to start in digital marketing. And just like any other career, it takes time to learn and grow.


0:58 Create your own website or blog
2:53 Learn about the area you want to pursue
3:36 Execute on the things you learn
4:14 Study up some free digital marketing tools
5:45 Get a job or internship at a digital marketing agency
6:55 Consider freelancing

#startacareerindigitalmarketing #growyourcareerindigitalmarketing #digitalmarketing

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Matthew Brewin

Hey, name's Matt. I'm a blogger on, Certified Digital Marketer, and Partner at Internet Profits Ltd.