Purpose-Driven Business: Why Purpose Is SO Important In Your Business

June 11, 2020June 19, 2020 Matthew Brewin 7 Comments

Do you feel driven by a strong sense of purpose in your business or money making endeavours? If not, you may find yourself a slippery slope to a miserable working life. Here’s why having a purpose-driven business can make for a more profitable and fulfilling experience for yourself and your customers…

“A few weeks ago I was on stage at Russell Brunson’s event, Funnel Hacking Live. And over three or four days, there was a whole host of amazing speakers, most of whom I know, and are friends with. Just amazing entrepreneurs! And of course…

The Keynote Speaker Was Tony Robbins

It was just an amazing experience!

**How Can You Be Financially Well-Off, And Be Absolutely Miserable?**

But one of the biggest things that led my presentation, before I got into sharing what I call, “The Ultimate Funnel“, was… How you can literally be rich – you can be financially well-off – and be absolutely miserable.

One of the biggest reasons for that is if – who you are serving, and who you are selling to, or what you are selling – does not provide you with fulfilment. If you’re not passionate about serving or selling to those people. Or not passionate about what it is that you’re selling.

Now all of those things can be changed. All of them. For those of you that have followed us for at least a year, you’ll have seen some massive, massive changes that we’ve made.

**People With Unrealistic Expectations Of Push-Button Overnight Success**

We were selling very much to unrealistic people, with unrealistic expectations – who thought you could get rich with no work, no money, no effort, no time… Push-button riches to success untold overnight – type of people.

Transition To A Purpose-Driven Business

The reason we served that sector of the market was that I used to be there. I believed that if we could sell to those people and educate them properly, that we’d be able to turn them around correctly. And we did with a minority.

But I was left unfulfilled, because there was this side of me that just thought, “Well, what about all these other people? This doesn’t feel good. I’d rather not be selling to those people.” And that’s a decision that I’ve stuck to and lived by, and that has provided me with much better fulfilment in my business.

Are You Fulfilled By Who You're Selling To? And What You're Selling Them? — **Are You Fulfilled By Who You’re Selling To? And What You’re Selling Them?**

It’s been a tough transition to be honest. Because it’s changing everything that we’ve served and sold, and who we’ve sold to. Switching over to a different purpose-driven business.

And I would really encourage anyone – whether you are promoting other people’s stuff, or selling your own stuff – to always ask… “Am I fulfilled by who I’m selling to, and what I’m selling them… What I’m offering – my products, my services, my solutions, my offers?”

So it’s “Who” and “What” y’know…

Who Are You Serving? What Are You Selling?

Something that I encourage every single person to do, and make sure that you have that fulfilment. Because if you don’t, you won’t be passionate about it.

**There I Was, Literally Huddled Up On The Sofa, Miserable! Hating Everything!**

I showed a photograph when I was on stage – there were over 3,000 people I believe, in the audience. And I had a picture that I’d managed to find, that was taken of me, which was basically me lying on my sofa, my dog was actually lying just above my head, more than two years ago.

My business was making hundreds of thousands a month And yet, there I was every day, literally huddled up on the sofa, miserable! Hating everything! Because I didn’t have that fulfilment.

And I think everybody is more than happy to chase the money. But one of the things you realise when you get it, is…

“Have I done this correctly?”
“Am I fulfilled?”
“Do I feel a sense of purpose?”
“Is this making as big an impact as as I would like to make?”

Work On Something You're Passionate About, With A Vision For The Future — **Work On Something You’re Passionate About, With A Vision For The Future**

Because I think the thing is… What we realise – every single one of us as humans – is that…

We Have To Have A Sense Of Purpose

We have to have a sense that…

What we’re doing, is doing good.
We can see a vision for the future.
What we’re working on is something we’re passionate about.

Be Passionate About Who You're Serving, And What You're Serving Them With — **Be Passionate About Who You’re Serving, And What You’re Serving Them With**

And if you lose those things it can be very, very scary. So yeah… To all you affiliates, product owners, and service providers… There’s something I thought I’d share with you this morning, from my presentation at Russell Brunson’s Funnel Hacking Live…

Make sure that you are passionate about who you are serving. And make sure you are passionate about what you are serving them with.

Bring those two together, and you can grow very successfully into a purpose-driven business, and be happy and fulfilled all at the same time.

So with that said guys, thank you for watching today’s Drive. I will of course be back again soon with “How To Overcome Fear Of Failure In Business: Dare To Be Bad!” the next episode. So until then take care.”