Are You Creating Content Marketing Assets, Like Marketing Webinars?

Are you creating content marketing assets, like marketing webinars, in your business that will work for you for months, even years to come, to get you better results?

Good morning! Welcome to The Drive. Dean here of course, and this exactly what I want to talk about this morning…

Are the things that you’re doing in your business; content that you create, tools that you build or utilise, assets that you create… Are they things that will work for you in your business, long term?

A lot of people create a lot of stuff, and they use it one time, once! And then it just sits there on their computer, never to be used again.

I’ve done it too… And if you think about it, it is absolutely insane! It’s crazy that you’d go through all that work.

Take a marketing webinar, for example. It can take you days, or sometimes weeks to build a high converting webinar presentation. And then people run it once, and then they move on and create something else.

…And it’s like, “Why don’t you keep running it?”

One of my mentors, Russell Brunson, was telling me before, how somebody was explaining to him that with stage productions and shows – they take them on tour.

They’ll create a show, and then if it works, and it sells out, and it’s a great show… they will take it on tour, and they will take it around the country.

And sometimes if it’s really popular, then they’ll take it on tour globally!

And it’s the same with your content assets.

If you’ve created something that works, take it ‘on tour’ – use it, set it up in a way…

Y’know, if I have a high converting online webinar presentation, I’m gonna set it up as an automated marketing webinar that runs every hour of every day, or at least once a day, seven days a week.

Now that content marketing asset is working for me in my business. It’s not just something I created one time, it’s always working for me.

And I just wanted to share that one piece of advice here with you today, of doing that.

Now actually, I’ve gotta say, as I’m just driving to the office… I feel like I’ve got super powers today!

So, I don’t know if this is gonna work, but let’s test this out… Let’s see if my super powers can save my legs from working a little bit…

*** teleports from car to office in a puff of smoke ***

Ha ha! So there we go… my new super powers!

Thanks for joining us on this journey. Busy day ahead, so I’m gonna push forward with the work, and I will talk to you again soon with “Millionaire Business Tips: How I Generated Over $9 Million In Online Sales By Age 33” – in the next episode of The Drive.