Dean Holland CEO of Internet Profits reveals the huge benefits to affiliate marketers and product owners of focusing upon evaluating sales leads and customers over a certain period of time:
Hey, hey! Welcome to another episode of the drive, on this fine sunny morning here in the UK.
Do you ever have those weeks where it just seems like the days are passing by, and even though you’re busy with everything and moving forwards, it just sometimes feels like;
Where’s The Progress? What’s Happening?
I think the only reason I feel like this is because we are seeing progress, everything awesome is happening.
Over the last week since we publicly launched The Perfect Offer funnel for example, tens of thousands of dollars have been generated using it – a couple of hundred customers, two/three hundred customers.
I think, right now, each customer that we basically give a free product to, is…
Probably Worth Over A Hundred Dollars To Us
It’s dropped slightly now because we had some high ticket sales early on. And whilst we’ve been getting those every day, the volume of those was higher in the first few days for some reason.
But it just goes to show really that – when it comes down to sales, when it comes down to your business – I don’t think (personally for me at least) that analysing and gauging what’s happening, based off one day of sales, is…
Not A Smart Thing!
You can have a day where your sales were really high, higher than your average, higher than the standard day. And then you see lower lower sales volume the next day. You can panic, looking at it day by day – oh my gosh, everything’s amazing, and then oh my gosh, no, what’s happening?
But if I look at it as more of an average over time, you start to see what’s really happening – what are those customers worth in your business?
And then, over a period of time – what’s a customer worth after seven days? What’s a customer worth after thirty days? What’s a customer worth after sixty days?
Y’know – What Are The Averages?
And we start to average it out over that time period, and you start to see, well, this is what I can afford to spend to acquire a customer into that sales funnel.
And that’s kind of what we’re really seeing now – what is a customer truly worth after these time periods? But really, the reality is, you can’t beat time.
We’ve just got to keep driving customers in, keep looking at the results, evaluating sales leads, and see over time, see what’s happening.
Right now, it (The Perfect Offer funnel) is in an amazing position. We launched this last Tuesday, so we’re looking at 9-10 days since we launched the funnel, and each customer going through that funnel is worth over $100 to us.
So, Pretty Exciting!
We’ve got an amazing benchmark now. Y’know, if every customer is worth $100 after 9 days consistently, gosh that would be insane.
But I truly believe that’s going to go up. And that’s really the goal.
That’s what you should be thinking about in your business:
- How do I keep giving value to my customers?
- And how do I increase what they’re worth to my business, so that I can go out and spend more money to acquire them?
That’s really the key for your business, right?
That Is The Ultimate Key!
To be able to spend the most you possibly can to acquire a customer into your business.
And this applies, by the way, whether you’re an affiliate marketer or if you’re a product owner.
Don’t think this just applies if you’re selling your own products. Because if you’re doing affiliate marketing, then obviously your role is exactly the same. Only you’re not creating and selling the products yourself.
You’re Acquiring Leads, You’re Driving Traffic, Building A List
…of leads and finding out for your business as an affiliate marketer, “How much is a lead worth to my business?”- evaluating sales leads.
So if you’ve got a list of a thousand people and you made $1,000, then each lead that you add to your email list is worth $1, right? So your job as an affiliate is to say, “How do I increase the value of my leads?”
Ultimately your job as a product owner is to say, “How do I increase the value of my customers, right?”
And that’s really it.
That’s What You Need To Be Thinking About When Evaluating Sales Leads
If you’re an affiliate marketer – how do I get more leads and how do I increase the value of them?
And as a product owner – how do I get more customers and increase the value of them?
And if you’re always thinking about that, it’s always going to come down to providing more value and converting more sales, okay?
So hopefully that helps. Hopefully that makes sense. And hopefully you can see that and apply whichever is correct for your business. So…
If You’re Doing Affiliate Marketing
…you’ve got to drive traffic and build a list of leads, and then send them to other people’s offers to convert them into commissions.
You need to be focused on, “How do I get leads, and how do I make them as valuable as possible?” (As well as evaluating sales leads that you get, of course)
If you’re a product owner, you need to be thinking, “How do I get customers, and how do I make them as valuable as possible?”
I hope that helps. That is another Drive episode. So what am I doing today?
Gosh… I’ve got an automated webinar presentation to finish off, a few recordings to do, a few videos to do. Got a Facebook campaign.
Plenty going on, yeah. I better get in there.
So with that said have a great day and I shall speak to you soon about How To Get More Followers And Buyers From Any Social Media Platform in another episode of The Drive.