After a difficult period of time recently in the online business education industry, Dean Holland gives his thoughts on how to start and build an online business from scratch. He also points to a specific resource designed to free up affiliate marketing beginners to have fun and enjoy building their online businesses…
“Good morning my friend, I hope you’re well. It’s Dean here of course. This has been a rather serious time hasn’t it. So let’s lighten the mood here, in today’s episode of The Drive.
Companies being closed, FTC, widespread panic in the industry, everybody losing out. And yeah, I’m not gonna try and sugar coat that there’s obviously major shockwaves going through the industry. With many people potentially losing out on a lot right now. It’s a very scary situation for a lot of people.
But… I don’t want to focus on that right now. You see, we’ve focused on that quite a bit recently, and I know there’s a lot of people facing scary times. However I want to just switch gears for a moment.
I want to talk about the other side of what people don’t tend to focus on enough. Because… And I know what it’s like, right? I’ve been there, when you’re trying desperately to start and build an online business and things aren’t going your way.
Stuff’s going wrong! You’re spending money, losing money, trying things, failing at things. Y’know, buying and trying everything that comes across your path and into your email inbox.
And it’s frustrating, and overwhelming, and it’s tiring. Everyone around you is doubting you, and all you want to do is silence them. But you can’t, because nothing’s going your way, right?
It Should Be Fun To Start And Build An Online Business
But I want to just switch to the other side. I want to remind you that building a business should be fun. It’s simple – the work you have to actually do. Don’t mistake me though – it’s not easy, right?
It’s simple in terms of the things that you have to learn and do to start and build an online business. Meaning it’s not like becoming a brain surgeon is it? Let’s be honest… It’s not like you’ve got to spend the next 5-10 years stuck in college or university getting degrees with a doctor watching over your shoulder.
It’s not like that, right? We’re literally at home at our computer or wherever we choose to work from, and we’re trying to learn and implement in a few key areas to be successful, to get results.
I think where the frustration starts to come in is that people don’t know what those areas are. If I look back on myself, I can remember it felt like there was a million and one things to do. I was a “busy fool”. I was working and grinding at the computer hours and hours each day, not sleeping, juggling work life, computer life, and family life.
And it was tiring, because I just didn’t have a plan. I didn’t have direction, didn’t have help, didn’t have support. And it’s tough, tough, tough, in that sense.
But I’ll tell you that it’s worth it. It is hard work, but it is worth it.
Are You Looking For Someone To Tell You That It Can Be Push-Button Easy?
And there’s that good old transparency that the FTC are looking for… You’re looking for someone to tell you that it can be push-button easy. And this is one of the problems in this darn industry. People don’t want to hear that it’s hard work to start and build an online business.
Everybody blames the product creators, but let’s for a moment think about what people are looking for. People don’t want to hear that it’s hard work to build an online business from scratch. That it takes time, that it takes energy, that it takes hard work and effort, and it takes money.
No one wants to hear that, right? So for a product creator selling their own products, it gets tougher and tougher. Because people don’t want to hear that. That’s not what they want to buy. I mean, who wants to buy something that’s hard work?
If I said to you, “I’ve got something you can buy. It can absolutely change your life. It’s gonna be $3,000. I’ll do a lot of the work for you. But then you’re gonna have to put in some hard work, and you’re gonna have to spend 6/12/18 months working hard and focusing. Not doing anything else, not buying other products, not being pulled in different directions. Only doing this, and working hard to follow my directions.”
I know a few might buy, but many are going to be put off. But that’s one of the changes that we made here at Internet Profits over the last 12 months… Is actually to only attract those that are willing and wanting to work for the results.
How To Make It Fun
But let me come back to my original point of today’s Drive… Building a business can and should be fun. Should be enjoyable. Because you’re learning new skills, you’re developing yourself, you’re growing.
It’s a process. And a process that, if you are willing to put in that work, can absolutely pay off and change your life. And that is the truth.
The way to make it more fun is to actually invest in yourself, and get the help as early on as you can. Don’t let it reach the stage of becoming not fun. Don’t let it get to the stage where you despise sitting at the computer because you’re so overwhelmed and frustrated every day.
“So what’s a good starting point then, Dean? Tell me!”
Well if you are looking to follow the path that I did, which is to… First learn a few key skills, where you don’t have to spend years creating your own products, or learning to get to that stage and becoming an expert. Then you should start off looking at affiliate marketing, right?
Traditional Affiliate Marketing Is Dead
Now affiliate marketing has completely changed over the years. It’s not the same as it used to be. Traditional affiliate marketing no longer works. And I touched on this a bit the other day.
But without going into it, I’ve got a free, short read. It’s like 20 pages. I call it a playbook for affiliate marketers. It shows you exactly what to do. Just cover shipping and handling. Grab a copy of that now…
Anyway that’s not what this is about. But do grab that playbook afterwards here. Once you do that, then you can focus on learning those key skills to start and build an online business.
Now to be transparent with you, my end goal is not for you to just get that book and it changes your life. The goal of that book is that it opens your eyes and shows you the truth. Then my ultimate next step for you is that I want you to become one of our Certified Partners, okay?
Now there’s a higher investment here, when you become one of our Certified Partners. Then I’m going to provide you with done-for-you products, funnels, websites, and everything that you need.
And then you’re going to be able to apply the key skills that I teach you, to do advertising and traffic generation. To build yourself an audience, an email list, and all that kind of good stuff.
Start And Build An Online Business From Scratch For A Full Time Sustainable Income
Now my goal there – not saying this is the result – but my goal for you, okay… Again, keep it FTC happy, right? I’m not promising or guaranteeing anything at all. But my personal goal for people is that you start and build an online business that can provide you with a full time, sustainable income.
Meaning that it can get you out of your job, or supplement that pension if that’s where you’re at in life. Now that, again, is not even my end goal. I’ll be honest, right? What I would then love to happen is for you to say, “Well, now I’m doing this successfully, I’d love to learn how to create my own products using my own knowledge and expertise now, and create my own funnel, Dean.”
Then we’re going to have a program for that, and we’re going to move you into a program called Expansion. And that’s going to then allow you to create your own products, build your own funnels, and use those skills you’ve already got, and the money you’re now earning when you complete the previous stage… To then be able to grow your business further by scaling it with your own products.
And then that’s STILL not the end goal. Because what I then want to happen, is for you to join a high-level ‘Mastermind’ where you become one of just a hundred people that we’re going to invite into our Mastermind. And then we can continue working together.
That’s the path, right? So business should be fun. And it all begins – if you want to get on that path – when you grab my playbook for affiliate marketers, alright? Let’s lighten the mood, let’s get you on track, let’s make it happen.
So with that said, thank you so much for watching. I will of course talk to you again soon in “Recap: Taking Risks In Business And Adapting to Change“. I’m now here at Internet Profits HQ, a few minutes later than I’d like to be. But nonetheless we’re here. So have a great day, take care.