Are you clear about what you are offering to your prospective customers? Here’s a business strategy example from Dean Holland’s own company, Internet Profits, which should help you to step back and take a 60,000 foot view of your online business strategy…
“I’ve been asked recently… Or several conversations have recently been brought up around specifically speaking with people that are in that very early stage. Y’know, that stage that a lot of us have gone through – or are still there.
You have this desire for more in your life, you have a desire to make money, accomplish more, have more stability, more security, more freedom. And so you’re trying to make money online, right?
The Need To Build A Business Online
Maybe, or maybe not, your mind’s come around to the fact that you need to build a business online. But nonetheless, in simple terms, you want to make more money for all your personal, internal reasons.
And things don’t necessarily go well, right? I know, speaking from personal experience… My first four years, I was stuck like that. I knew I wanted more, and I wanted to get results and make more money. But I had absolutely no idea at all how to do it.
And so, you’re buying and you’re trying everything. You’re trying all these different ways. And when it comes down to it, here’s what you’ve got to figure out if you’re in that position…
“WHAT Am I Selling? And HOW Am I Selling It?”
In fact, I would go as far to say that you could make your first million online by answering that question, let alone a few thousand dollars a month, or ‘replace your day job’ kind of income, or ‘supplement your pension’ level of income.
You could literally make your first million dollars figuring those two things out… “What am I going to sell?” And, “How am I going to sell it?” And I think, if you’re not yet getting the results that you want, then you could probably look at it and say…
“This is why…” Either, maybe you do know what you’re trying to sell, but if you’re not selling it, then it’s the other problem. It’s, you don’t know quite how you’re selling it. Or, you haven’t quite figured out how you’re selling it properly.
So I think you could definitely look at yourself and what you’re doing, and say one of those two things clearly isn’t right.
Am I clear about what it is that I’m offering? Am I super clear about that?
Internet Profits Business Strategy Example
Me, for example… I’ve got multiple products, offers, programs, and opportunities that we provide in my company, Internet Profits. But I’m not selling all of them. I’m not offering all of them.
I’m generally offering either something that’s at the very beginning of the business, like the entry-level stuff such as my Affiliate Marketer’s Playbook (or my new book, The Iceberg Effect). That entry-level item which can attract my ideal customers and clients, to give value and build that trust with them.
So I’m either offering that. You either see me online offering that type of product. Or a kind of mid-range product. For instance, we very successfully offer and sell our Certified Partner Program.
So I’m very clear about what it is that I’m selling, in this business strategy example.
Now, HOW Am I Selling It?
Well, with my entry-level product, I am doing Facebook advertising. That is our main personal traffic source – Facebook advertising. We also do email buys (solo ads), and we also have affiliates and partners that promote our products for commissions.
So we are clear on how we’re selling it. And that’s what you need to be. You need to be able to say, “Well yes, this is what I’m offering. And this is how I’m getting people to it.”
When you’re clear on those two things, you just relentlessly focus on them and on doing that every single day, okay?
So hopefully that business strategy example helps. The answer to the question, how to basically grow your business and get better results is to become clear on those two things: What am I selling? And how am I selling it?
And once you can answer that, you should have no problems in moving forwards. Obviously you’re gonna have to test and optimise to get things right. But nonetheless, that is what you’ve got to answer.
Alright, hope you have a great day. I’m here at Internet Profits HQ. So I will of course see you soon in “Ways To Challenge Yourself Daily In Your Business And Life” another episode of The Drive. Thanks for watching. Until then, take care.